Our Story
Amber Maxwell is an eclectic singer/songwriter, stylist, and fashion influencer who has ingeniously fused her passion for music and fashion to establish an activewear label that is indispensable for all occasions. Leveraging her extensive experience in fashion design, distribution, personalised styling, and her biggest love as a singer/songwriter and newly found love in music production, Amber has created a brand that embodies her unwavering enthusiasm for fashion and dedication to inspiring people globally.
Over the years of being in the fashion industry, Amber soon discovered that it wasn't just about the physical appearance of the clothes, but also about the profound impact they had on women emotionally, mentally, and spiritually. When she opened her boutique in Sydney, she realised that it wasn't solely about what women were wearing but how it made them feel on a deeper level. The fabrics, shapes, colours, and overall aesthetic of her designs played a significant role in shaping the emotional and spiritual well-being of the women who wore them.
With this profound knowledge and her one-on-one experience in retail and production, Amber extended her expertise to her activewear collection.
Over the years, whether selling directly to local clients and tourists in Ibiza or through online platforms worldwide, Amber observed the transformative power of her designs and fabrics. Her carefully crafted pieces, from the creative process to marketing and styling, have created more than just a brand; it's a thriving community of women who feel confident, happy, and strong. Amber's activewear collection is changing lives, one activewear at a time, from empowering new mothers to regain their confidence at the gym to supporting busy businesswomen as they navigate their hectic schedules.
Her versatile designs seamlessly transition from coffee to cava, workouts to the office, and daily runarounds, simplifying the lives of women who want to look and feel great without the fuss.
Over the years, whether selling directly to local clients and tourists in Ibiza or through online platforms worldwide, Amber observed the transformative power of her designs and fabrics. Her carefully crafted pieces, from the creative process to marketing and styling, have created more than just a brand; it's a thriving community of women who feel confident, happy, and strong. Amber's activewear collection is changing lives, one activewear at a time, from empowering new mothers to regain their confidence at the gym to supporting busy businesswomen as they navigate their hectic schedules.
Her versatile designs seamlessly transition from coffee to cava, workouts to the office, and daily runarounds, simplifying the lives of women who want to look and feel great without the fuss.
As Amber continues on this incredible journey, she is not only dedicated to her music and fashion brand but also to her community. She brings people together through pop-up events centered around Mindfulness, Movement, and Music mornings. Collaborating with some of the industry's best brands and business owners, these events offer a holistic experience featuring meditation, workouts, live music, and a showcase of her latest activewear collection. It's a platform for a diverse community of women and men, fostering connections and personal growth. While the event features activewear, it's curated to include something for everyone, with mini massages and networking opportunities, ensuring a fun and inclusive atmosphere.
"We are not just another brand; we are a brand that delivers something quite special for our community alongside Amber Maxwell and her brand. Together, we're not just changing wardrobes; we're changing lives."
Amber Maxwell x